INVENTORY X, written by Andy Briggs, part of Disney's new European production drive
December 10, 2009
The global movie and programme maker's EMEA (Europe, the Middle East and Africa) division is to triple its investment in production of television animation to reflect the growing importance of internationally sourced content for its global portfolio of channels. The European production drive will be spearheaded by a 14-strong London-based team led by Marc Buhaj, Senior Vice President, Original Programming, Disney Channels EMEA, who will drive two series for Disney Channel, four for recently launched Disney XD and one for Playhouse Disney.
Mr Buhaj commented: "For The Walt Disney Company, it's about creating world class animation that will appeal to kids and families both locally and internationally". He went on to say "At a time when much of the industry is cutting back its investment in new content, this is fantastic news for the creative community and a testament to the success of Disney's branded channels with audiences around the world."